Overview
Focus: Web Design | UX | WordPress | E-commerce | SEO | Conversion Optimization | Digital Marketing
Through my own business, Peda’s Design Studio, I have spent many years combining website design and development with digital marketing.
Rather than treating a website as simply a visual asset, I approach it as an important part of the overall marketing and conversion system.
The Challenge
Businesses often need their websites to perform multiple functions at once: communicate their value proposition, attract visitors, support search visibility, generate leads or sales, and provide a positive user experience.
My role has been to connect these requirements into a practical digital experience.
My Approach
I have personally worked across:
- Website strategy and planning
- WordPress website development
- E-commerce websites
- UX and user journeys
- Website content and copy
- SEO
- Conversion optimization
- Analytics and conversion tracking
- Landing pages
- Digital campaign integration
- Website performance optimization
- Ongoing client support
Because I also manage paid advertising, SEO, content and analytics, I can design websites with the broader marketing funnel in mind.
Results
My website work has supported broader marketing outcomes including:
- Up to 7.5x ROAS on paid advertising campaigns
- 52% improvement in conversion rate through campaign, website and user-journey optimization
- 67% increase in organic visibility through SEO and website optimization
What I Personally Delivered
I personally handled strategy, design, implementation, optimization and ongoing digital marketing support for client projects.
Key Takeaway
A website should not exist separately from marketing.
My approach connects UX + content + SEO + paid acquisition + analytics + conversion optimization to create a digital experience designed to support measurable business objectives.
