Overview

Focus: Performance Marketing | Paid Advertising | Google Ads | Meta Ads | Conversion Tracking | Optimization

As the owner of Peda’s Design Studio, I have managed paid advertising campaigns for B2B and B2C clients, combining campaign strategy, audience targeting, creative development, conversion tracking and ongoing performance optimization.

One of the strongest results achieved through my campaigns was up to 7.5x return on advertising spend (ROAS).

The Challenge

The objective was to generate measurable business results from paid advertising rather than simply increase traffic or impressions.

The campaigns needed to reach relevant audiences, communicate a compelling offer, drive users to an appropriate landing page or website experience, and convert that traffic into measurable actions.

My Approach

I managed the process from strategy through optimization, including:

• Campaign planning and audience targeting
• Google Ads and Meta/Facebook advertising
• Ad messaging and creative development
• Landing-page and website considerations
• Conversion tracking and measurement
• Campaign performance analysis
• Budget and keyword/audience optimization
• Testing different messaging and creative approaches
• Identifying opportunities to improve conversion performance

Rather than treating advertising as a set-and-forget activity, I used campaign data to identify what was working and continually refine the campaigns.

 

 

Result

The campaigns achieved up to 7.5x ROAS, demonstrating the ability to connect paid media activity with measurable commercial outcomes.

What I Personally Delivered

I was responsible for the strategy, campaign setup, creative and messaging coordination, implementation, tracking, analysis and optimization.

Key Takeaway

This project demonstrates my approach to performance marketing: launch, measure, learn, optimize and scale based on data.